|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
Email Marketing |
|
|
| ||
 |
Opt-In Email to Increase Website Traffic and Boost Online Sales
Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website... and greatly increase your online sales! All online businesses can benefit from having an opt-in mailing list of some kind! Opt-in email lists generally fall into 4 categories?. New Content Notification - You've probably seen sites that offer to notify you whenever they have new information, products, or content. To tell you the truth, this is probably the least effective kind of opt-in list, simply because most people won't sign-up. Instead, they'll bookmark your site thinking they'll just come back from time to time - but don't count it! Of course, there are certain kinds of sites that CAN benefit from this form of opt-in list. For example, if you have a site that runs contests, you can offer to notify people whenever a new contest begins. Free Report - Another kind of opt-in list involves the offer of a free report, or series of reports. However, be careful with this! By offering a free report, you are restricting the number of times you can mail to your list ? it's not a good idea to capture the names and then bombard them with a continual stream of sales material when they were only expecting one or two reports. This would be considered spamming! If you offer a free report, it should contain "real" information and a reason for them to visit your website again. Resource Updates - You can offer to update subscribers on various issues or resources. For example, if you are in the real estate business you could send people a list of current mortgage rates for the top 10 or 20 financial institutions. You could send this out once a week, once a month, or whenever there are significant changes in the rates. Free eZine/Newsletter - A great way to build an opt-in list is by offering a free subscription to an electronic newsletter or ezine. Newsletters are a really good way of regularly reminding your subscribers about your website and products. By writing a newsletter that contains copy which is both informative and compelling, you draw subscribers back to your website again and again! I have a huge newsletters devoted specifically to explaining how you can develop a fantastic newsletter and get thousands of people to subscribe to it! Having an ezine/Newsletter is one of the best ways to build credibility and rapport with your readers and customers. If you understand the value of a "Lifetime Customer", then you know exactly how powerful an ezine or newsletter can be! Once you determine the kind of opt-in list you are going to have, you need to automate it. Why? Because one of the secrets to running a successful online business is to automate as much of the routine work as you can! At your site, put up a simple CGI script designed to capture people's names and email addresses. This information will be sent to your email address so that you can add it to your database. You can get great CGI scripts for free! Simply go to resourceindex and look up "Mail List Management" to find dozens of free scripts. When people sign-up, you should immediately send them a confirmation email using an autoresponder. In this email, you should remind them that they have signed up and have asked to be on your list. Let them know how to unsubscribe (this information should also be in every email you send them). Restate the benefits they will experience by participating in your opt-in list. Let them know how often they will hear from you - will it be once a day, once a month, or only when there is something new to report? You should also confirm that you will not sell or let anyone else use their email address. Good software will subscribe and unsubscribe people from your list automatically. It will take the information sent to your email box by the CGI script and add or delete it from your database. Doing this manually can quickly become overwhelming - particularly when your subscriber list begins to grow! These are the kind of tasks that you want to be automated - your time will be better spent on other things, like promoting your business! Sending email to your list should be an easy process. You should be able to simply merge your message with your address list, click a button, and send them off! We recommend 1shoppingcart because, in addition to automatically subscribing and unsubscribing, it makes the task of merging and sending personalised Email messages very easy. It also allows you to set-up an unlimited number of autoresponders... plus a whole pile of other things I do not have room to list here. Once you have your list set-up and automated, you can concentrate on WHAT you are sending your subscribers. They have subscribed for a reason. You made them promises, now it is time to follow through! Your message, your report, or your eZine/Newsletter should be content rich. It should relate closely to the theme of your website and to what your audience is interested in. It should help them in some way! The information must be timely and relevant. And? it should draw people back to your website, as I do on my web site http://www.my-mortgage-loans.co.uk!!!! By building an opt-in list, you are building the future of your business. People have invited you to send them information. They have invited you into their homes or offices! Your messages are a constant reminder for people to come back to your website and visit again and again. When they come back, you have another opportunity to build rapport with your visitors. You also have another opportunity to sell them your main or backend products! Now, I'm not going to try and tell you that building an opt-in list doesn't require a whole lot of work. It does! But it is an important step in building a successful, long-term business. It is definitely worth the work! Add an opt-in list to your website and you will be well on your way to building a very valuable asset - a customer list that you can sell to again and again, year after year! Brians William, Editor
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
A Lesson In Email: The Money Is In The List... With The Back-End Sales Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.The reason for this is because Back-end sales, are the ultimate way to realize the true 'life-time value' of your customers/list. Raid Your Autoresponder Attic For Content Why you need new website content.Finding or creating good content for our websites is a chore. Signature File Dos and Donts Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and many times interesting quotes. How To Get An Instant Response To Your Urgent EMail! In the business world, "You've Got Mail" has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with email! If you have an urgent issue requiring an immediate response, how do you get your colleague, the average business user, to pay attention and take action?Here's a typical scenario:You are sending an urgent email to a colleague, Notina Hurry. Using A Simple Idea to Target Your Audience A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list. Ten Tips to Building Your Opt-in List. To build and maintain your opt-in list requires constant attention.As either a bricks and mortar or a cyber space business it is always easier and more cost effective to promote to your warm market. Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products 1) Website FocusMake sure your site is focused on a specific category of products. I cannot stress this enough. Internet Tip of the Week: Seven Rules of Email Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. Taking Care of Busines... E-mail In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. Email Hosting - Learn How To Use eMail To Grow Your Business Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. How To Create An Irresistible Subject Line For Your Next E-mail Promotion As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I'm subscribing to, arrive in my Bulk folder. Just Write an Email How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Do You Build Or Buy? (Tips On Leadgeneration) Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively "work" their leads. Email Marketing: How Much is Too Much? I have a special new email address. It's in addition to my primary email address and it's where I tell online marketers who want my business, to send their mailings. Let The Email Wars Begin Things just got a lot hotter in the hyper-competitive world of online email providers.In response to Google's announcement that their soon-to-be-launched "Gmail" service will offer users 1 gigabyte of email storage, Yahoo! announced an upgrade of their free email service to allow users 100MB of free email storage along with other enhancements. Heres Why You Dont NEED a Blog The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Three Steps To Building A 50K Email List In Less Than 90 Days One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that "the money is in the list". Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!For example, you can use your autoresponder to. BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through Email may be fast becoming the preferred means of business communications and marketing, but, according to Karen Fegarty, it is only an effective tool if your messages are getting through to your opt-in clients. This is not always the case.
|